Tuesday 1 February 2011

Assignment Bank 1: Advertising & Marketing - Advert survey results

According to this question people prefer to buy, casual and girly clothes. Although out of 11 people, 3 of them like smart, and another 3 like old fashioned. 2/11 people like boyish clothes and 1/11 people like hippy styled clothes.

After looking at these results, I found out that the quantity is the most attraction for when buying a product. The second best is the actual clothes (the design, style). 2 people said that the popularity would attract them to buy the product and 1 person said that the price is what attracts them. 0 people said that the advert attracts them to buy a product.

The most popular brand, according to my survey, was new look. 9 out of 10 people have brought new look in the past. Also 8/10 people have brought h&m.  River island , top shop and Primark are all on the same popularity scale, with a result of 7/10 people. 4 people have brought clothes from next in the past and 3 people have brought from gap. 2/10 people have brought products from Lipsy and Warehouse. One person has not brought any of the products.
According to these results, 9/11 people have said that it depends on the type of advert, wether you can trust it or not. One of 11 people said yes the fully trust adverts, and one out of 11 people said they do not trust adverts.

When people go out on a casual shopping trip , the most common thing to buy is jeans, and the second most common thing to buy is a top. Shoes and jumpers are equally the third most common thing to buy. 7/11 people mostly buy socks + underwear on a casual shopping trip. 6 out of 11 people    buy jackets when they go out shopping. 4/11 people like buying coats.

The most common amount to spend on a casual top + jeans is £ 15-£25. The second most common is £25-£40. 2/11 people would spend £55+ on a casual top and jeans.